SEO AUDIT

1. Check to see if Your site is Mobile-Friendly

How mobile-friendly a page is for users seeing it on their mobile devices SEO essential elements is another important ranking criterion for that page. The term “mobile-friendliness” refers to this.

Having excellent material is useless if customers can’t easily view it on their smartphones.  More than half of all online activity is now conducted on mobile devices. As a result, Google no longer indexes websites based on their desktop pages but rather on their mobile versions.

A page must be simple to read and work effectively in order to be considered “mobile-friendly.” When a page is optimized for mobile, it frequently results in text or images that are too small to read. This is because the page was originally designed for desktop use. Alternatively, interactive features like buttons can stop working, disappear, or be damaged.

2. Examine your title Tags

When it comes to searching for Digital Marketing essential elements, title tags are crucial for attracting targeted visitors. Title tags inform search engines about the content of your web pages. To be fully displayed in Google search results, title tags shouldn’t be longer than 50- 60 characters in length.

You should also avoid keyword stuffing,  a form of over-optimization that Google frowns upon. That means each title tag should typically only include one keyword or search Term.

3. Review your Content

When it comes to SEO Elements, high-quality content that is frequently updated is critical. You’ll need to produce content that your target audience wants to consume if you want to generate targeted search engine traffic.

Many website owners struggle to come up with SEO – friendly content. So try hiring a copywriter to help you improve your website’s content.

4. Double-check your keyword List

Keywords, in addition to content, play a significant part in attracting your target audience. As a result, you must research and select keywords(and search phrases) that accomplish two goals.

• Represent your business.
• Represent what your target market is looking for on the Internet.

Your keywords should appear naturally throughout your website’s text. Overusing keywords can result in Google downgrading a page’s or site’s visibility in search. As a general rule of thumb, try to ensure that your primary keyword or search phrase makes up no more than 6% of your site’s text.