CONTENT MARKETING

The key word here is “valuable.” It’s what changes this definition from one that could describe almost any form of advertising or marketing. You can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out if people want to consume it, rather than avoid it.

Which has been viewed on YouTube almost 19 million times as of the writing of this blog, and ads. The answer is it’s both, depending on how it’s received by each individual who is exposed to it. The same will apply to any piece of marketing you create, depending on whether the recipient received value from it or not. Of course, the goal is to provide as much value from your content marketing to as much of your target audience as possible. At this point, despite this definition and explanation, you’re probably still wondering what exactly content marketing is.

Content Marketing Types

You can include a variety of content marketing techniques in your approach; the following are some of the most popular:

1. Marketing with Social Media and Content

With 3.6 billion active users worldwide, it’s understandable why so many companies spend on social media marketing. You can create and publish content on each of the sites (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) in a variety of ways (e.g. photos, live videos, pre-recorded videos, and stories).

2. Informational Graphic Content Marketing

Infographics present statistics, information, and content in a visually appealing manner. Infographics are an excellent approach to successfully expressing your material since they combine straightforward language, concise claims, and clear imagery. They work well if you’re trying to distill an educational and/ or complex topic so all audience members can understand it.

3. Content Marketing Via Blogs

The purpose and subject of blogs can be very creative, making them a potent form of inbound material. With a blog, you may combine product information, add social share buttons, and use links to promote other internal and external content and blog pieces.

4. Marketing with Podcast content

In the United States, 49 percent of 12- to 32-year-olds had listened to a podcast in the previous month, with an average of six listening hours per week, according to a 2020 survey. Due to this, a lot of companies and media organizations have started producing and disseminating their own podcasts.

Due to the fact that they can be created on any subject, podcasts encourage a lot of innovation. You also choose the cadence of the episodes, the guests, the places you market the podcast, and the length of the episodes, among other podcast-related aspects.

5. Marketing Through Video Content

69 percent of people, according to a Wy owl study, say they prefer to watch a video to understand more about a brand’s product or service. Additionally, video marketing can increase conversions, increase ROI, and aid in audience relationship building. You can decide to publish your video material on landing pages, social networking sites, or the website of a co-marketer.